The large Villa is an aristocratic home that had been abandoned for many years, but nothing has been lost. By the protection and restoration of the ancient structure, the deepest essence of the location and its most hidden secrets have been preserved.

Giovanni’s intention, shared by oenologist Riccardo Cotarella, is that the purity of the grape varieties should be reflected to perfection in the glass, and that truth to terroir is expressed by an original oenological style.

Montemagno and Grana are two ancient hamlets providing the setting for the Prediomagno winery. They are in the Lower Asti Monferrato area, between two Unesco sites: the Crea Sacred Mountain Sanctuary, a religious location that attracts thousands of visitors every year, and the «infernot», ancient underground cellars excavated into the "Pietra da Cantoni" rock.